By Alex Johnson
Small business owners know two things - they need a website, and websites are expensive! Faced with shelling out thousands of dollars for a sleek, custom site, many businesses decide to not have any presence on the Web.
Years ago, there weren't a lot of options when you needed a website. Now, services such as Yahoo Small Business allow business owners of all levels of technical ability to easily create websites using their own text, images, and logo. For the slightly more knowledgeable, free content management systems such as Drupal and Joomla can be used to create highly functional, dynamic sites. Or, services such as TemplateMonster offer affordable, professionally designed website templates which can be customized.
For a first time site owner, I recommend the Yahoo Web Hosting service, which includes the Yahoo Web Sites as part of an affordable monthly package. Yahoo Web Sites are attractive, functional, and easy to customize. Yahoo Small Business also offers a number of other services to assist business owners in developing a Web presence, including search engine marketing, domain name registration, and ecommerce solutions. And if you do choose to go the route of purchasing a template or using a content management system, you'll still need a web host. Yahoo Web Hosting is one of the most established and reliable of these services.
If you want your site to have advanced functionality, but don't have technical knowledge, you can employ a programmer to assist you in customizing a content management system based site. Since the underlying software, such as Joomla, Drupal, or CMS Made Simple is free, and many functions have already been completed, your designer has much less work to do. You can find free or commercial templates for these systems to reduce your cost even further.
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