The logic here is that a site that has been updated in the last month is going to be more relevant that a site that has not been updated for over a year.
Keeping your website content up-to-date not only reflects your organisation in a good light to visitors, it can also help you climb the search engine rankings. Adding news features is a great way to tell people who come to your site about how great your business is doing. Keeping your website content up-to-date not only reflects your organisation in a good light to visitors but also makes it look like its cared for and updated regularly.
Simply adding news features about anything that's happening in your business can help keep your site up to date and also keep your customers more informed. Whether that's telling customers and suppliers about big orders you've won, any new products or ranges you have, or how your company will be affected by a recent news story or if you're doing really well any awards you've won or are nominated for.
Just by displaying and featuring a new product or adding to a range you could find that this is the first time someone has realised you actually sell that product or service.
So, other than adding content what else can you do to optimise your site.
Article Source: http://EzineArticles.com/?expert=Tracy_Hildreth
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