What is a Logo?
Logo is the visual representation of your company or organization. It is the name, symbol, monogram, emblem, trademark or any other graphic representation designed for easy and definitive recognition by your company audience.
Logo design has its origin in Greece. Ancient Greeks used symbols, which consisted of one or more letters. These typically represented the initial letters of a person or place for use on stationery and signs. Early Greek coins used to bear the logos of rulers and towns. In the middle ages, similar logos were seen in abundance in commercial use.
Merchants in the thirteenth century used these simple letterforms as trademarks. These early examples of logo design include marks for masons, goldsmiths and nobility. By the 1700s, every trader and dealer had a trademark or stamp.
The industrial revolution caused a dramatic gain in the value and importance of trademarks. By the 1950s, with the emergence of national and multinational corporations, trademarks began to move beyond symbols, using larger design systems to unify all communications, to accomplish identifiable goals.
In today's world, company logos have become the faces of business. The general audience has become very responsive to logos and their meanings. Because of the diversity of products and services available today, a well planned and thought-out-logo design is very important to a company's success.
Logos trigger people's memories of previous experiences with the company, leaving a greater impact than words alone can do. Logo itself is the simplest and direct way of promoting a business. It describes a company without lengthy explanation. A well-designed logo will help your business to increase visibility and in turn, sales.
What makes a Good Logo
Don't be too flashy and try not to include too much information. These can have a negative impact. Complex designs representing all aspects of your business and long tag lines are fine in their place, but not as part your logo. The logo type and imagery should be instantly recognizable, up close and at a distance.
Logos with rich colors and rich illustrations may be difficult to use in certain applications. A good logo design should consider all potential implementations.
Your company logo design should be distinct to make your company stand out of the crowd. Using common or fashionable styles goes against the purpose of having a logo and can even have a negative backlash among your audience, who can view your company as unimaginative.
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